5. The Awareness/Participation of the Company of Chinavasion in Virtual Worlds
According to a journal, virtual worlds are defined as a synchronous, persistent network of people, represented as an avatar, facilitated by networked computers. Chinavasion is actively involved in the virtual world to interact with its customers and expand their customer base (Bell, 2008).
Chinavasion has participated in the virtual world by various methods. The first method is social media. According to a journal, the users of social media have the ability of sharing their views and encounters. Chinavasion owns accounts in several social networks such as Facebook, Instagram, Twitter, Youtube, and Pinterest. The purpose of this method is to invite new customers and attract a larger customer base. Beside, is also a way to bring latest new to their customer. For example, Chinavasion’s Twitter (https://twitter.com/chinavasion) usually posts and updates about their events and promotions to inform their followers (Kinyua, 2013).
The second method of participating in the virtual world is using blogging news. To keep customers updated, Chinavasion has their own blogging website, (https://blog.chinavasion.com/). Chinavasion frequently updates their blog about new technologies, especially smartphones and laptops. The content of their blogs is usually news about upcoming smartphones and other gadgets and suggested news for customers who are looking to buy electronic gadgets.
Finally, the third method is using RSS feeds. According to this article RSS feeds stands for Really Simple Syndication. It is an easy way to share a website’s updates, news and headlines to customers who subscribe to the site’s RSS feeds. In this case, Chinavasion has a page for Registered Chinavasion Customers, keen to get updates from their website (https://www.chinavasion.com/feeds). This method is convenient because the subscribers can get updates and information instantly anywhere on their screen without having to directly access Chinavasion’s website (Embitel, 2015).
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