4. How ChinaVasion Using E-marketplace to Boost Sales & Marketing and Obstacles(s) Faced in this Course of Action
Three Relevant Examples:
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1. Sharing Button
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1. Sharing Button
Chinavasion.com does offer sharing button for the user to share something they like to certain linked social media website likes Facebook, Twitter, Pinterest, LinkedIn and so on. This sharing button has helped Chinavasion.com to boost their sales and marketing. Social media buttons on the product page enable the products to be shared more frequently on social networks. As we know that more shares equal to more publicity and more publicity equal to more new customers making purchases.
Besides, research has found that pre-purchase social shares are strongly linked to revenue. Y-Generation is approximately twice as likely to buy a product they have personally shared on social media.
Obstacles faced by Using Sharing Button
Annoying Customers
One of the obstacles faced by Chinavasion.com is it might let the users feel annoying toward the sharing button. Sharing is caring but don’t overdo it. For example, some of the customers might feel pressured to share when the Chinavassion.com add sharing button to every touch point. In result, the buyers will actively avoid the option.
Homepage slideshow adverts have been a very useful online marketing tool for years. They are small slideshow containing a special offer or product information that will show up at the website homepage when internet users visit the website. Chinavasion.com has been using this advertisement method to boost their sales at e-marketplace for years. It is very effective as homepage slideshow adverts can help Chinavasion to catch the visitor’s attention once they visit the website. They put important information, such as the opt-in offer or a special limited-time promotion at their homepage.
One of the biggest advantages of slideshow advert is Chinavasion.com do not need a lot of resources to produce live video adverts. It is an incredibly simple way to make adverts from existing photos and stock images. Chinavasion.com is using slideshow to think through what they should invest in for their slideshow video at their website homepage and then testing creativity to get a sense of what will bring the best return on their investment.
Obstacles Faced by Using Homepage Slideshow Adverts
Advertisement Being Ignored Easily
One of the obstacles face by Chinavasion.com by using homepage slideshow adverts to boost its sales is the visitors either interested in what is on the slide or they are not interested in. If the visitor is interested, then the content is whisked away and replaced by something else before they can fully take it in. If the visitor is not interested, then he or she probably scrolls down before the second slide even appears. Hence, the effect of boosting the sales by using homepage slideshow adverts is not strong. As people used to ignore what they did not interest during surfing the network.
3. Email Newsletter
Most of the business marketing departments are always looking for new ways to promote and attract customers to their businesses. One marketing tactic that continues to gain momentum is email newsletter advertising. Chinavasion.com has introduced its email newsletter to boost it sales and marketing. Chinavasion.com has been sending email newsletter to their subscribers to provide latest electronic gadgets information.
Using company electronic newsletter for advertising has helped Chinavassion.com to reach the customers who have already expressed an interest in their product or service. Customers who sign up to receive the Chinavasion’s newsletter may be aware of the advertisements about special offers or new products. Hence, email newsletter enables Chinavasion.com to enhance its customer awareness and loyalty toward its business.
Obstacles Faced by Using Email Newsletter
Subscription Problem
The email newsletter of Chinavasion.com has feature an unsubscribe link so readers can stop receiving it if they prefer. Unfortunately, this is disadvantage for Chinavassion.com as it becomes easy for subscribers to unsubscribe. Besides, email newsletter will not work much better if an individual moves and does not provide his or her updated email address. In result, the email newsletter will not arrive to the subscribers email or the email newsletter may get sent back without forwarding information.
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